Thomas Cook India: How to Assess Travel Demand Amidst Global Shifts
- THE MAG POST

- Nov 17, 2025
- 4 min read

Thomas Cook India is showing signs of recovery. The company is poised to assess travel demand after a period of uncertainty. The rebound is good news after India-Pakistan border tensions and Israel-Iran conflict, and the US tariffs. Debasis Nandy, President and Group CFO, pointed to the impact of the GST rate cuts, as well as subdued inflation. The travel industry is dynamic, and Thomas Cook India is navigating the challenges with resilience. The company is actively adapting to global dynamics. You’ll learn to assess travel demand in this article. The company’s performance in the face of challenges shows its strength. Thomas Cook India is staying on top of the latest tech trends and biggest startup news.
Thomas Cook India's Resilience Amidst Global Headwinds
Thomas Cook India, a prominent player in the travel and forex services sector, is currently experiencing a promising resurgence in travel demand. This rebound follows a period of significant uncertainty, which included the India-Pakistan border tensions, the Israel-Iran conflict, and the imposition of tariffs by the US administration. These events collectively impacted the company's profitability during the September quarter. This article will provide a detailed analysis of Thomas Cook India's performance, the challenges faced, and the strategies employed to navigate these complex circumstances.
Navigating Geopolitical Disruptions and Market Dynamics
The initial quarter of the fiscal year presented a challenging environment for Thomas Cook India. The geopolitical disruptions, stemming from the aforementioned border tensions and conflicts, significantly influenced overall market sentiment. Debasis Nandy, President and Group CFO, noted that the company's performance was somewhat muted during this period, but the ability to maintain profitability underscored its inherent strength. The travel industry operates on forward bookings, typically made 3-4 months in advance, making it vulnerable to the prevailing global climate at the time of booking. The inbound India business saw a 10% decrease, primarily due to bookings made during the height of the geopolitical tensions.
Market Share and Foreign Exchange Remittances
Despite a decline in foreign exchange remittances, as indicated by the Reserve Bank of India's (RBI) Liberalised Remittance Scheme (LRS) data, Thomas Cook India managed to expand its market share. This growth was particularly evident in the retail sector, encompassing education and holiday packages. This strategic focus allowed the company to offset some of the negative impacts of reduced remittances. The company's resilience in the face of these challenges highlights its robust business model and adaptability.
Impact of US Tariffs and Forex Business Insights
The US tariffs also exerted pressure on foreign exchange remittances. The company's US entity, which caters to inbound travelers, primarily from Europe, witnessed a decline in customer numbers during the July-September peak travel period. However, other areas of the business demonstrated growth. Overseas education remittances experienced a 9% increase. Furthermore, the rise in digital payments, particularly through platforms like WhatsApp, and the integration of forex cards with Google Pay and Blinkit, indicates the company's embrace of technological advancements to enhance customer convenience.
Sterling Hotels' Performance and Forward Bookings Outlook
Sterling Hotels, a subsidiary of Thomas Cook India, faced a muted quarter, primarily due to heavy rainfall in several parts of the country, notably Himachal Pradesh and Uttarakhand. This resulted in the closure of numerous resorts and subsequent booking cancellations. However, some resorts, such as those in Rajasthan, benefited from wedding-related business. The company has opened seven new resorts this year, which typically require time to establish themselves and gain traction in the market.
Optimism and Growth Prospects
The company is witnessing a positive trend in bookings, fueled by optimism stemming from recent GST rate cuts and subdued retail inflation. These savings are translating into increased travel demand. December is showing strong outbound travel trends to Asia and Europe. The resumption of direct flights from India to China and the normalization of relations with China are expected to further boost the company's performance. The company's proactive approach, strategic diversification, and focus on customer-centric innovations position it well for sustained growth in the evolving travel landscape.
Charting the Path Forward: Resilience and Strategic Growth
Thomas Cook India's ability to navigate a complex global environment, characterized by geopolitical tensions and economic challenges, is a testament to its robust business model and strategic agility. The company's focus on customer-centric innovations, its expansion in the retail sector, and its embrace of digital payment solutions are key drivers of its resilience. As travel demand rebounds, the company is well-positioned to capitalize on emerging opportunities and solidify its position as a leading player in the travel and forex services industry.
Aspect | Details | Impact |
Geopolitical Disruptions | India-Pakistan border tensions, Israel-Iran conflict | Impacted overall sentiments, muted performance |
US Tariffs | Tariff levies by the US administration | Pressure on foreign exchange remittances |
Market Share | Retail business growth | Managed to grow market share despite falling foreign exchange remittances |
Forex Business | Overseas education remittances grew by 9% | Increase in digital payments, integration with Google Pay |
Sterling Hotels | Muted quarter due to heavy rains | Resorts non-operational, cancellations |
Forward Bookings | Good trend in bookings | Optimism due to GST rate cut and subdued inflation |






















































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